One of the toughest things that small businesses selling products deal with is packaging. Typically it is pretty simple for a large company to label and package a product at a reasonable cost. They have the leverage of doing a large volume of business with printers and packaging manufacturers. They also have the advantage of long runs where they can create many labels of the same exact thing. This drives down per unit cost and allows them to afford world class packaging design.
An additional advantage is that they can hire experts on staff to handle regulatory issues. So what does a small business do to counteract that in a constantly regulated world? There is probably no better example of that for small business that the burgeoning Marijuana industry in Colorado. The industry literally has sprung up overnight creating lots of demand. In addition, the industry is highly regulated, with many specific requirements that must be met for each product.
Dispensaries are small but rapidly growing businesses that struggle to keep up with the demand, and yet they must face at the same time regulatory hurdles and requirements the change as governments grapple to manage the industry as well.
There are many opportunities for dispensaries to save costs and eliminate headaches as they are trying to package all of these different products. What some dispensaries are doing is calling on experienced label designers and packaging companies and asking them for consulting help to solve the packaging process and deal with the issue.
“We are more than happy to sit down with dispensaries and other marijuana industry businesses and evaluate their labeling and packaging to see where we can save them time and money.” said Amber McConnell from American Tape and Label. “We want to help them in our experience in pharmaceuticals and many other product lines over the course of 42 years can be helpful in finding ways for them to reduce costs and hassles.” “Other advantages are things like quick turnaround time and help though the entire packaging process. You need 1 place that brings all of these skills together.” she added.
What are the main ingredients of a successful packaging and labeling program? It starts with:
- quality artwork
- a company who will provide you with outstanding customer services. Something as little as a timely response matters most. Waiting for a day just to hear a yes or no answer is unaccepatble.
- a company who is willing to work with your customer needs and time frame.
- a company who will find the correct adhesive for your products specific environment.
- a company who not only know design but is familiar and has connections for the rest of the packaging process. This will save you time and money because something as simple as the rewind direction could ultimately lead to a rerun costing a company. Experience matters.
By doing these things, industry businesses can actually lower their costs and increase regulatory compliance all at the same time. This is your basic checklist for lower costs, great quality and reduced headaches.
What other labelling issues have you had in YOUR business? What do you find tough in terms of regulations? Are you printing labels yourself?